Basically, the most effective natural deodorant ever made (just ask our moms!)
routine’s effectiveness and commitment to maintain a deep connection to local community has resulted in a word of mouth, sought after destination product with a loyal fan following. Ethically crafted with the health of the planet and its roommates as priority, routine was created by sisters Neige and Pippa at the base of the Rocky Mountains in beautiful Calgary, Canada.
routine. is and will always be manufactured in Canada.
We’ve got you covered with a deodorant for every body type and scent preference- 13 scents and 5 formulas including vegan, sensitive skin (baking soda free), and activated charcoal.
routine.contains only clean, wholesome ingredients. No nasty aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol because we love all the people and why would we put that in anyone’s products!?
routine is applied with your clean fingers (or a tiny, clean spoon if you’d prefer). This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!
So, we say love up your armpits! It’s okay to touch them- they’re a part of you and you’re beautiful! Your armpits don’t want to be a source of shame anymore! They want to be included and sit at the cool table and be a part of your club!
Jars of routine are delivered all around the world!
Please visit our online store for all North American sales. European orders can be placed through our distributor Bee Green (email@example.com). UAE orders can be placed through our distributor Aretha Natural Beauty (firstname.lastname@example.org).
For shipping anywhere else in this beautiful world, please contact Brent at email@example.com with your order and mailing address and he can provide you with a shipping quote.
We support (and donate a percentage of sales) to self care initiatives in our community, as well as things we are passionate about including animals, children, arts and culture! Charities we support include ABC Bees, Kids Cancer Care, The MEOW Foundation and CUFF (Calgary Underground Film Festival)
All routine ingredients are as clean as it gets. If we wouldn't put it on our kids, you won't find it in routine!
SUPERSTAR: For the times you get really nervous and you want to stick your hands under your armpits but then you remember this routine has ACTIVATED CHARCOAL, MAGNESIUM & PREBIOTICS! Notes of vetiver, vanilla bourbon, cardamom, black pepper, tonka bean... and ziggy stardust.
The Curator (extra sensitive: baking soda free): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants that smells like cocoa, eucalyptus and ultra-savvy intuition.
Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide, kaolin clay, zea mays (corn) starch, maranta arundinacea (arrowroot), cera alba (beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), cetearyl olivate, sorbitan olivate, brassica glycerides, pelargonium roseum asperum (rose geranium) oil, eucalyptus globulus leaf (eucalyptus) oil, pogostemon cablin (patchouli) oil, tsuga canadensis leaf (black spruce) oil, rosmarinus officinalis (rosemary) leaf extract.
Baking Soda Free Blackberry Betty (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. Smells like blackberries, picnics and rollerskating with your walkman.
Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide, kaolin, zea mays (corn) starch, maranta arundinacea (arrowroot), cera alba (beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), vanilla planifolia fruit oil, cetearyl olivate, sorbitan olivate, brassica glycerides, flavor oils (organic blackberry, raspberry, citrus, vanilla), rosmarinus officinalis (rosemary) leaf extract.
Baking Soda Free Sexy Sadie (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. Smells like ylang ylang, orange, cinnamon and talking on the phone after midnight.
Ingredients: cocos nucifera (coconut) oil, magnesium hydroxide, kaolin clay, zea mays (corn) starch, maranta arundinacea, cera alba (beeswax), theobroma cacao (cocoa) seed butter, butyrospermum parkii (shea) butter, calendula officinalis (marigold) infused olea europaea (olive) oil, tocopherol (vitamin e), cetearyl olivate, sorbitan olivate, brassica glycerides, pogostemon cablin (patchouli) oil, cananga odorata (ylang ylang) flower oil, citrus sinensis (sweet orange) oil, vanilla planifolia fruit oil, michelia champaca flower oil, rosmarinus officinalis (rosemary) leaf extract.
Baking Soda Free Johnny’s Cash (extra sensitive): An extra sensitive magnesium based formula for those who cannot use baking soda based deodorants. With top of notes of cedar, pine and lumberjack, with bass notes of rock n’ roll.
The reason we don’t make an unscented baking soda free deodorant, is because the b.s. free formula needs the support of antibacterial essential oils to make an effective baking soda free deodorant. We have tested unscented baking soda free deodorant, and it just doesn’t make the cut for our effective routine lineup. We will however, continue to experimenting with more natural ingredients to create the ultimate baking soda free unscented deodorant!
Routine’s new baking soda free natural deodorant line up is here!
Of course, we have to give our good pal baking soda credit. It is an amazing natural product, deodorizer and the star of our original well-loved formulas (which will always be available).
The thing is, baking soda is alkaline and for some people, at certain times, it can throw off their pH balance, in turn causing skin sensitives. This is why, for our friends with sensitive skin, we have created four new deodorants (The Curator, and baking soda free: Sexy Sadie, Johnny’s Cash, Blackberry Betty) in which baking soda is replaced with dietary magnesium – a mineral that if you’re not getting enough of, can cause your sweat to smell worse!
As it happens, topically, magnesium works like a charm and makes our new formula just as effective as the original routine. Another benefit of magnesium: it aids in relaxing the armpits, which in turn, fends off those woeful stress sweats! SUPERSTAR is also for sensitive skin with only a touch of baking soda for added deodorizing- just enough to keep most sensitive skinned people from getting irritation. It contains activated charcoal to detoxify and neutralize pH, magnesium to reduce stress sweats, and prebiotics to keep your skin healthy.
Magnesium is a frontrunner in the health and wellness world and we’re excited to help you get your daily dose!
If you’ve purchased an original formula but think you might have extra sensitive armpits, email firstname.lastname@example.org and we’ll send you a sample of The Curator or SUPERSTAR.
Blackberry Betty, Sweet Jane and Bonnie n Clyde (unscented) were formulated for pregnant and breastfeeding women, as they contain no essential oils. They are instead scented with natural and organic (and even edible!) flavour oils.
While we believe our other scents are safe as all ingredients are researched, properly diluted and not in a therapeutic dose range, we recommend pregnant and breastfeeding women contact their primary care provider before using any herb or essential oil.
Yes! Kids love routine and can choose whichever scent they gravitate towards.
The three scents that we would recommend for kids are Bonnie n Clyde (unscented) Sweet Jane and Blackberry Betty – flavoured with organic, natural and delicious (they are even edible!) flavour oils.
Our flavour oils come from Nature’s Flavors based out of California, their website has great information: www.naturesflavors.com. These oils are the same products organic candies are flavoured with. A full list of ingredients can be found on our online store when you click on each scent.
All our formulas contain kaolin clay - which naturally absorbs sweat. You will still sweat a little as the clay is not bioavailable so it absorbs sweat topically, not into your body, but we think this is healthy! After several weeks of regularly using natural deodorant, people often find they begin to sweat less. All this being said, heavy sweaters seem to love our SUPERSTAR scent the most!
Sure do! Sexy Sadie, Lucy in the Sky and Johnny’s Cash are 100% vegan – all other scents contain beeswax. The beeswax we use is local and ethical from Nixon Honey in Innisfail, Alberta. We also donate a % of sales back to the bees! Every routine product is tested on friends, never animals
Yes! Baking soda, also called sodium bicarbonate, (we use Bob’s Red Mill) has never contained aluminum. It is baking powders that do sometimes contain aluminum, and thus labels should be read carefully when purchasing this product.
Some brands have started labelling baking soda as aluminum free, however it is more of a marketing strategy. This has misled many people into thinking baking soda contains aluminum which is simply not true.